Stacked

Privacy Policy

Last updated November 10, 2026

Stacked is software for coaches and mentors to run their business: leads, Instagram messages, sales calls, clients and ad results in one place. Stacked is operated by Newell Technologies LLC (“we”, “us”). This policy explains what we collect, including data from Meta (Facebook and Instagram) when a coach connects their accounts, and how we use and protect it.

Each coach who uses Stacked (a “workspace”) controls the data about their own leads and clients. We process it on their behalf to provide the service. Each workspace’s data is kept separate from every other workspace’s.

What we collect from Meta

Only after a coach signs in with Facebook and approves access, and only for the Pages, Instagram accounts and ad accounts they choose:

  • Account details: the names and IDs of the coach’s Facebook Page, Instagram professional account and ad account.
  • Instagram direct messages sent to and from the coach’s Instagram account, with the sender’s Instagram username and ID, so the coach can read and reply in Stacked.
  • Public profile details of Instagram business and creator accounts that message the coach or apply to work with them: username, name, profile photo and follower count.
  • Ad results: daily ad spend, impressions, clicks and leads for the coach’s ads, and the ad’s image or video thumbnail and text.
  • Access tokens: the keys Meta issues so Stacked can make these requests. They are encrypted before they are stored.

Other data we collect

  • Coach and staff accounts: name, email address and role.
  • Lead and client records the coach enters or imports: applications, call bookings and outcomes, payments recorded, check-ins and notes.
  • Basic logs needed to run and secure the service, such as sign-in times and errors.

How we use it

  • To show the coach their messages, leads, clients and ad results in one place.
  • To draft suggested replies and follow-ups in the coach’s style. A person on the coach’s team reviews each reply before it is sent.
  • To send replies the coach approves through Instagram, within the limits Meta allows.
  • To calculate results for the coach, such as cost per lead and cost per closed client.
  • To keep the service secure and fix problems.

We do not sell personal data, use it for advertising, or share it with data brokers. We do not use one coach’s data for another coach. Data from Meta is used only to provide Stacked to the coach who connected it.

Who processes it for us

  • Vercel hosts the application.
  • Neon hosts the database.
  • Anthropic provides the AI that drafts replies. Message text and lead details are sent to it to write a draft. Anthropic’s commercial terms do not permit it to train its models on this data.
  • Resend delivers sign-in emails.

We may also disclose data if required by law, or to a buyer if Newell Technologies LLC is sold, under the same protections.

How we protect it

  • Meta access tokens are encrypted (AES-256-GCM) before storage.
  • Database rules keep each workspace’s data separate, and staff roles limit who in a workspace sees what.
  • All traffic uses HTTPS. Messages from Meta are accepted only with a valid Meta signature.

How long we keep it

  • Access tokens are deleted as soon as the coach disconnects Meta, and stop working when they expire.
  • Other data is kept while the coach’s workspace is active. When a workspace closes, or on a deletion request, we delete it within 30 days, except where the law requires us to keep it.

Your choices

  • Coaches can disconnect Meta at any time in Stacked Settings, or remove Stacked in Facebook settings.
  • Anyone can ask to see, correct or delete their data. See Data deletion, or contact Newell Technologies LLC.
  • If you messaged a coach and want your data removed, you can ask the coach or us. We will act on the request with the coach.

Stacked is not meant for children under 13, and we do not knowingly collect their data.

Changes and contact

If we change this policy, we will update the date above and tell coaches about important changes. For any question about privacy, contact Newell Technologies LLC.